Simply Be: Perks

Simply Be, a plus size fashion retailer, increased its sales and profit in the UK by launching a rewards programme that rewarded all customers with classic promotions as well as free prosecco.

Campaign details

Agency: Cherry London and Love Creative

In a world where curve fashion is being embraced by mainstream fashion retailers, Simply Be wanted to give customers something back.

Strategy

Simply Be, Cherry London and Love Creative designed a loyalty programme for a new generation. All customers were rewarded, not just the big spenders, creating genuine brand engagement. Programme members and influencers helped to drive the scheme, and rewards went beyond fashion as SimplyBe aimed to help customers "look and feel 10 out of 10".

The initiative had data and insight at its heart thanks to ongoing segmentation and...

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