Setanta Sports

By obtaining exclusive rights to the Joe Calzaghe world title fight, Setanta wanted to maximise on the investment made by driving brand awareness and increasing subscribers through the retail channel, as well as cross-selling other Setanta services.

Setanta Sports

Gekko

THE TEAM

Ellie Peters – Client Services Director Daniel Todaro – Managing Director Robin Fidler – Reporting Analyst Jo Thornhill – Tactical Client Services Sally Hawkins – Recruitment Manager

WHAT IS WONDERFUL...?

Setanta's Joe Calzaghe campaign was a highly effective demonstration of traditional field marketing supporting ATL activity to drive business within the retail channel. The retailers visited achieved a sales uplift of up to 200%.

OBJECTIVES

To maximise on the investment made by Setanta in obtaining exclusive rights to the Joe Calzaghe world title fight by driving brand awareness and increasing subscribers...

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