Scottish and Southern Energy (SSE)

In order to retain customers that were being targeted by competitors, Scottish and Southern Energy offered them a choice of rewards as an entry point into its main loyalty scheme.

Scottish and Southern Energy (SSE)

Story UK


Sheryl Newsome – Senior Art Director Olivia Jones – Senior Copywriter Ailsa Jones – Senior Copywriter Dave Mullen – Creative Director Julie Dunn – Senior Account Manager Jim Kelly – Board Account Director Graham Robb – Head of Studio


Unable to compete on price, SSE broke the cycle of price fixation by demonstrating their added value and locked customers in for the longer term. Of the 371,532 mailed, nearly half responded (44%), beating the previous control by 38.8%. The value of those...

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