Save the Children

Proximity London won a bronze in the art direction category at the 2007 DMA Awards for its work on behalf of client Save the Children.

Save the Children

Proximity London


Art Direction


Sarah Morris – Creative Group Head Reuben Turner – Creative Group Head Caitlin Ryan – Creative Director Sophie Grender – Group Account Director Jo Boulter – Account Director Diana Rhodes – Head of Media


We created a piece with incredible doormat drama. A bullet-ridden child's exercise book. A 91 – year-old lady was so moved she phoned in: If anyone has seen the world it's me, and that bullet-ridden book is fantastic advertising.'


We had to communicate that more than 50...

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