This campaign, winner of a bronze at the 2007 DMA awards, was developed by agency Tullo Marshall Warren for Sainsbury's, a UK supermarket chain.


Tullo Marshall Warren


Retail and Home Shopping


Victoria Hollick – Senior Account Director Phil Rhodes – Group Head Sedaka Charles – Group Head Rosy Norman – Head of Design Nicola Evans – Account Supervisor Nick Adams – Account Manager Toby Gravelling – Production


We sent three regional postcards that drove customers to stretch their spend rationally, via incentives, and emotionally, with tips on a 'Best of British' theme. A coupon response rate of 25.6% generated £38.1 million of incremental sales and an excellent ROI of 1:7.87.


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