The RSPCA charity wanted to recruit donors of one-off gifts and monthly bank transfers and promote pet care with 12 animal care cards that could be downloaded from the dedicated website.


MC&C and Whitewater


Louise Dean – Broadcast Group Head, MC&C

Mike Colling – Managing Director, MC&C

Nicky Legg – Broadcast Director, MC&C

Liz Hadfield – Group Head, MC&C

Mark Cook – Whitewater

Nick Couldry – Whitewater

Marcella McGing – Whitewater

Jonathan Jacques – Whitewater

Brad Bell – Whitewater


Valldata – Fulfilment and website build

Ansaback – Inbound call handling

PTF – Outbound call handling



We demonstrated that the case for supporting the RSPCA is stronger than...

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