Renault UK: Driving School

This Renault Clio campaign from Publicis Dialog won £17.7m of new business for the client through personalised DM delivered on a clipboard to independent and small private driving schools.

Renault UK: Driving School


CLIENT • Renault UK

THE TEAM • Paul Bennett, Andrew Smith, Duncan Muller, Pascal Meline, Stuart Gillespie, Julien Regis, Christine Didelot.

WHAT IS WONDERFULABOUT THIS WORK?• Proper targeting, understanding our audience and superb creative work delivered exceptional returns – there's life in the old DM dog yet. Our personalised form was delivered to driving instructors on a clipboard and smashed our target of 80 sales with a whopping 1,549 Clios purchased. We achieved a sales conversion rate of 3.5% and won £17.7 million of business, a return on investment of 40.96:1....

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