Public Health England: Stoptober 2016 Facebook Messenger Bot

Public Health England, an executive agency of the Department of Health in the UK, created a quit smoking Messenger bot to help smokers stay on track to quitting during Stoptober.

Campaign background

If you can quit smoking for a month, you're five times more likely to quit for good.

After four years of Stoptober, the brand needed to create an innovative - and cost efficient - new support tool.

Strategy

Stoptober was developed in

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