Procter & Gamble: Pringles Help the Oversharers

Pringles, Procter & Gamble's crisp range, wanted to change negative perceptions and become the brand of choice for 16-24 year olds.

Procter & Gamble: Pringles Help the Oversharers


CLIENT • Procter and Gamble

THE TEAM • David Harris, Martin Gent, Julian Ormerod, Hannah Riley, Simon Diss, Thibault Dargeou, Kristina Matovic, Katie Stockton, David Boydell, Charlotte Brewstar. Other contributor: Starcom MediaVest Group.

WHAT IS WONDERFUL ABOUT THIS WORK?• We noticed our targets loved broadcasting everything online, but people were bored with it. So we had one simple strategy — to share less. Our site was visited from 113 countries, and we got over 700 likes’ and 84 mentions in blogs, tweets and websites in 30 days....

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