OVO Energy: A top-up app for prepaid energy meters

This case study details how OVO Energy, an energy supply company, built awareness and incorporated door drops into its multichannel recruitment campaign to drive incremental PAYG (prepayment) customers in the United Kingdom.

OVO Energy: A top-up app for prepaid energy meters

Agency: The Specialist Works & The SHARP Agency

The plan was to incorporate door drops as part of a multichannel, integrated recruitment campaign to drive incremental PAYG (prepayment) customers - and to build awareness of OVO Energy as a 'Smart Energy' supplier.

Strategy

OVO Energy created a top-up app to make life easier. It enabled OVO to take advantage of consumer engagement and increase take-up with a limited budget.

The door drops comms strategy delivered simplified messaging with a friendly tone of voice to an environment where the message could be...

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