OVO Energy: A top-up app for prepaid energy meters
Agency: The Specialist Works & The SHARP Agency
The plan was to incorporate door drops as part of a multichannel, integrated recruitment campaign to drive incremental PAYG (prepayment) customers - and to build awareness of OVO Energy as a 'Smart Energy' supplier.
Strategy
OVO Energy created a top-up app to make life easier. It enabled OVO to take advantage of consumer engagement and increase take-up with a limited budget.
The door drops comms strategy delivered simplified messaging with a friendly tone of voice to an environment where the message could be...