A loyalty campaign from archibald ingall stretton for O2, using IMC, reduced churn by 8%. Channels used included TV and SMS.


archibald ingall stretton...


Bob Udale – Planner Steve Stretton – Creative Director Matt Morley-Brown – Creative Director Jo Boyd – Client Service Director Neil Lambert – Account Manager Kate Bulpitt – Account Director Carole Lowe – Planning Director Martin Lythgoe – Deputy Creative Director John Vinton – Deputy Creative Director Jackie Graham – Production


VCCP – Advertising Agency


We cut through the mind-numbing plethora of deals to deliver a genuine ongoing reward for loyalty. Churn is at an all-time...

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