Nubian Jak Community Trust: Black Plaque Project

Nubian Jak Community Trust, a commemorative plaque and sculpture scheme focused on memorialising the historic contributions of Black and minority ethnic people in Britain, unveiled 30 temporary plaques dedicated to Black Britons in the UK.

Campaign details

Agency: Havas London and Havas Media GroupClient: Nubian Jak Community TrustCampaign Name: Black Plaque Project

Britain has paid tribute to notable men and women since 1866 by placing blue plaques on London buildings where they lived or worked.

Only 1.6% of those honoured were of African or Caribbean descent: the brief was to preserve these precious stories of Black achievements, to inspire future generations.

Strategy

In 2020, with the Black Lives Matter movement at a global tipping point, there were mass demonstrations in London and all over the country against institutional racism.

The...

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