Andrew Ford – Copywriter John Bjerfelt – Art Director Jacklyn Low – Digital Account Manager Rik Haslam – Executive Creative Director Erin Barrett – Senior Account Manager Becky Bishop – Account Director
WHAT IS WONDERFUL...?
Boldly insulting your audience isn't the usual approach to fundraising but here we did it to engage web users with the cruelty inflicted on thousands of children. Our ROI was 70% above forecast (0.56 vs 0.33), with 38% more donors (461 vs 335) and 40% more income (£24,273 vs £17,304).
To attract regular monthly donations...