Sandra Hutchision – MD Jim Archer – Creative Director Jane McGown – Account Director Jon Williams – Senior Designer Ray Pau – Studio Manager
WHAT IS WONDERFUL...?
The launch of the new X-TRAIL would reduce desirability of older models. We developed an aspirational incentive programme to inspire the dealer network and create urgency for the purchase of used X-TRAILs. Purchases spiked by over 90% compared to the three previous months.
Incentivise the purchase of used X-TRAILs within the dealer network and encourage sell-through to shift existing stock.