Nissan GB

Nissan GB recognised that the launch of the new X-TRAIL would reduce desirability of older models. An aspirational incentive programme was developed to inspire the dealer network and create urgency for the purchase of used X-TRAILs.

Nissan GB

Them

THE TEAM

Sandra Hutchision – MD Jim Archer – Creative Director Jane McGown – Account Director Jon Williams – Senior Designer Ray Pau – Studio Manager

WHAT IS WONDERFUL...?

The launch of the new X-TRAIL would reduce desirability of older models. We developed an aspirational incentive programme to inspire the dealer network and create urgency for the purchase of used X-TRAILs. Purchases spiked by over 90% compared to the three previous months.

OBJECTIVES

Incentivise the purchase of used X-TRAILs within the dealer network and encourage sell-through to shift existing stock.

STRATEGY AND TARGETING...

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