Campaign details
Brand: NHS Blood and TransplantLead agency: 23red and Clear Channel
Campaign Overview
To keep hospital blood stocks high, the service needed people to register and donate at their local clinic.
Strategy
Out of home was identified as the most effective way to reach people who live or work close to permanent blood donor centres.
Recent data and digital innovations in OOH advertising enabled NHSBT to harness the real-time first party data required to drive urgency.
The combination of first-party data combined with the sheer volume of dynamic elements in the campaign was among the most...