Nationwide: Making first time buyers feel at home

Through data analysis, financial services company Nationwide identified first-time buyers and supported them in the process of buying a home in the UK.

Campaign background

Nationwide have a reputation for good customer service.

With first to market products such as Nationwide Now, they wanted to ensure potential and existing members were aware of the options available when they needed them.

Strategy

MEC UK started by reviewing and mapping search trends and Google data against in-branch data to fully understand the opportunities for the Nationwide Now service.

Across all products, mortgages stood out with relevant searches peaking on weekends, bucking the financial sector trend. This was driven by people viewing houses without a mortgage who then wanted mortgage advice immediately.

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