MSN

This campaign from MRM Worldwide - to promote MSN's search toolbar - used an interactive game to reach an audience of online gamers, and won bronze in the online advertising category at the 2006 DMA Awards.

MSN

MRM Worldwide

THE TEAM

Matt Greenhalgh – Creative Director Jim Coleman – Account Director Stephen Hamilton – Interaction Director Paul Lee – Interaction Designer Gavin Hardman – Technical Director Phil Rigg – Editorial Director Martin Cunnington – Quality Assurance Mark Hazell – Project Manager Emma Young – Music Mike McLester – Illustrator

WHAT IS WONDERFUL ABOUT THIS WORK?

The Kitty Caper, an interactive game, enticed target users to download the MSN Search Toolbar – and enjoy using it to solve a witty, eccentric whodunit. It provided results 600% over the...

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