This campaign from MRM Worldwide - to promote MSN's search toolbar - used an interactive game to reach an audience of online gamers, and won bronze in the online advertising category at the 2006 DMA Awards.


MRM Worldwide


Matt Greenhalgh – Creative Director Jim Coleman – Account Director Stephen Hamilton – Interaction Director Paul Lee – Interaction Designer Gavin Hardman – Technical Director Phil Rigg – Editorial Director Martin Cunnington – Quality Assurance Mark Hazell – Project Manager Emma Young – Music Mike McLester – Illustrator


The Kitty Caper, an interactive game, enticed target users to download the MSN Search Toolbar – and enjoy using it to solve a witty, eccentric whodunit. It provided results 600% over the...

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