More Than: Paid & Natural Search campaign efficiency improvements

More Th>n, the insurance provider, was struggling to make an impression online. In response, it aimed to enhance its Google search performance, thus improving brand awareness and driving up revenues from its pet, travel and life divisions.

More Th>n: Paid & Natural Search campaign efficiency improvements



THE TEAM • Philip Tiley, Andrea Capurso.Alan Fung, Michael Jennings, Chris Camachio, Robert Green, Mark Raymond, Rik McNicoll.

Other contributors: Starcom Media Vest — PPC Agency, iCrossing — SEO agency.

WHAT IS WONDERFUL ABOUT THIS WORK?• We made two strategic changes for search: a new PPC agency and a results-driven payment model for SEO. We saw ‘Car Insurance’ rise as high as first position in Google, with home and pet insurance in the top five. We've seen a 51% reduction on...

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