Campaign details
Agency: Elvis
Creme Eggs are only on sale until Easter, and speedy sales are the order of the day.
The brief was to drive reach and engagement in order to power these sales through platforming the mental availability that contributes to the ultimate goal: brand growth.
Strategy
With Creme Eggs only on sale, fans were given something they least expected: The chance to get their hands on a limited run of white chocolate Creme Eggs.
They were hidden in stores up and down the country, and the media, consumers and influencers got stuck into a "Willy-Wonka style...