Molson Coors: Convenience stores made more convenient

This case study reveals how Molson Coors, a beer brand, helped convenience retailers in the UK improve their store environments to drive sales of beer and cider.

Molson Coors: Convenience stores made more convenient

Agency: Arc

Grocery shopping has changed. Rather than the big weekly shop, people buy their groceries little and often, usually on the way home from work. Convenience stores are growing due to this, yet beer and cider sales have remained flat. Molson Coors asked Arc to find a way to help bolster beer and cider sales in this category.

Strategy

The '60 Second Shop', built on three pillars.

The first is 'ease of shop', to help store owners advise shoppers on how to find what they need so they don't leave empty handed....

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