Lynx - Unilever & CALM: A dog on a skateboard is bigger than suicide

This case study details how Lynx, a brand of male grooming products, and CALM, a male suicide prevention charity, collaborated to raise awareness of male suicide in the United Kingdom.

Lynx - Unilever & CALM: A dog on a skateboard is bigger than suicide

Agency: TMW Unlimited

The brief was to increase awareness of male suicide in the UK - the single biggest killer of men under the age of 45.

Strategy

Suicide is now the single biggest...

Not a subscriber?

Schedule your live demo with our team today