Love Food Hate Waste: Wasting food feeds climate change – Food Waste Action Week

WRAP, a UK charity, tackled a food waste problem by aligning it with climate change in a multimedia campaign that changed minds and behaviours.

How do we break consumer behaviour and drive them to waste less food, in a bid to reduce the 6.5 million tonnes being wasted in the UK every year?


The highest food wasters have traditionally been aged 18 to 34. But this had evolved, with 35 to...

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