Logitech

This campaign, for Logitech, aimed to raise the profile of the client's cordless keyboards. Agency Inbox Digital used viral games to get the word out, and won bronze at the 2007 DMA Awards for its campaign.

Logitech

Inbox Digital

CATEGORY

IT/Telecommunications

THE TEAM

Laith Clark – Client Services Director Martin Bradfield – Planning Director Oli Christie – Creative Director Ruth Brown – Account Manager Richard Wallis – Developer Jeremy Swale – 3D Designer Sean Bullingham – Senior Designer Paul Stevens – Technical Director Neil Davies – Senior Developer Steve Jones – Games Programmer

WHAT IS WONDERFUL?

We wanted to re-animate the cordless keyboard market using compelling viral games. We balanced product messages with a series of highly playable games, with Logitech products as the play area. They...

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