Lexus (GB)

This campaign, developed by Partners Andrews Aldridge for Lexus (GB), a maker of luxury cars, targeted well-off, older males, and won a silver for art direction at the 2007 DMA Awards.

Lexus (GB)

Partners Andrews Aldridge


Art Direction


Steve Aldridge – Chairman Shwan Hamidi – Art Director Anthoula Nolan – Copywriter Andrew Waddell – Group Account Director Jo Eker – Account Director


We took 50-year-old men back to the cardboard box of yesteryear. More than one in 20 wanted to find out more, versus one in 32 two years ago. Oh, and 64% more test drives too.


Attract older men who have previously expressed an interest but never followed through, and get them to ask for a brochure or test...

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