Partners Andrews Aldridge
Steve Aldridge – Chairman Shwan Hamidi – Art Director Anthoula Nolan – Copywriter Andrew Waddell – Group Account Director Jo Eker – Account Director
WHAT IS WONDERFUL...?
We took 50-year-old men back to the cardboard box of yesteryear. More than one in 20 wanted to find out more, versus one in 32 two years ago. Oh, and 64% more test drives too.
Attract older men who have previously expressed an interest but never followed through, and get them to ask for a brochure or test...