Craik Jones Watson Mitchell Voelkel
Jo Jenkins – Art Director David Brown – Copywriter James Champ – Planner Helen Richards – Board Account Director Helen Eaton – Account Director Andrew Newell – Data Planner Janet Campbell – Production Manager Isabel Colley – Account Director
WHAT IS WONDERFUL ABOUT THIS WORK?
We enlisted independent, strong-minded individuals who wouldn't be seen dead in a focus group to give their opinion via a celebration of the Defender and its drivers. Response was double what we predicted at 11%.