Land Rover

To build awareness around the launch of the new Land Rover Sport Supercharged, Wunderman created an interactive experience based purely on user choice enabling them to experience the car and create a mood through art direction and sound.

Land Rover



Art Direction


Diana Henderson – Copywriter Toby Hodgson – Art Director Shelby Meale – Designer Ben Aston – Account Manager Fran Mullins – Senior Account Manager Sav Evangelou – Creative Director


We created a thoroughly engaging interactive experience of the Land Rover Sport Supercharged personality based purely on user choice. 33% of leads generated were converted into sales worth £1.1 million.


To build awareness around the launch of the new Land Rover Sport Supercharged. Land Rover wished to get data for future contact and drive...

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