Campaign details
Agency: Engine, Partners Andrews Aldridge
Comparison websites make winter a crucial time for energy providers.
Thousands are looking to switch so the campaign needed to make E.ON stand out to new customers, with a budget that was a fraction of their competitors'.
Strategy
Given E.ON operates in a low interest, low engagement category, it was assumed customers don't care about their energy supplier.
But social listening soon showed they do.
Whether it was feeling proud to have found a more suitable tariff, or relieved at having locked down a great deal, customers cared - and they cared...