Campaign details
Agency: The Thread Team
Despite substantial growth over the last decade, too many Jo Malone (JML) customers don't return within 12 months after their first purchase.
If JML could convert a small percentage to make a second purchase at minimal cost, revenue could soar.
Strategy
Through the innovative use of Kitewheel customer journey technology and smart use of customer data, JML delivered a joined-up, cost effective, omnichannel communications programme packed with individualised content delivered in real time.
First up a single customer view was built, meshing disparate sets of sales and customer data across email, web and...