Invesco: ETF campaign

Invesco, an investment management company, launched a set of creatives in the UK that formed images within images, and highlighted exchange-traded funds as being ideal for unseen opportunities.

Campaign details

Brand: InvescoLead agency: LIDA

Campaign Overview

Invesco had snapped up PowerShares and Source EFTs. Exchange-traded funds offer low-cost and transparent liquidity, but Invesco wasn't known for these products.

The company set out to establish itself in the market.

Strategy

Invesco's pedigree was in Active Investment Management, where fund managers focus on bettering market benchmarks.

Acquisitions PowerShares and Source brands are rooted in Passive Investment Management, where automation rules performance. That made it tricky to establishing Invesco as a master of exchange-traded funds (ETFs).

LIDA took the time to understand what professional investors thought of ETFs...

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