Internet Matters: Sticks and Stones

Internet Matters, a non-profit organisation, produced a short film in the UK to bring home a hard-hitting message that bullying can now exist in the home without anyone being aware of it.

Campaign background

Keeping children safe in an ever-evolving digital world, Internet Matters needed to alert parents of the reality of modern bullying in a hard-hitting campaign that spoke directly to them.

Strategy

At the very centre of Table19's strategy was the message that bullying has changed, and parents' advice and support needed to change too. It can now be a 24/7 phenomenon, and it can be happening in their homes without anyone realising it.

The aim was to speak directly to parents in a very human, real way.

Table19 aimed to draw on the uncomfortable truth that a constant online...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands