OgilvyOne Worldwide developed this campaign for client IBM UK promoting the firm's Information Management suite, which helps IT managers avoid the problem of "data overload".


OgilvyOne Worldwide


Jamie Romain – Art Director Selina Heathcote – Copywriter Nina Mynk – Planner Drew Ormrod – Account Director Emma de la Fosse – Creative Director Charlie Wilson – Creative Director Ryan Wylie – Interactive design


We showed how IBM's Information Management suite of hardware, software and services can help IT managers find information their company needs in a sea of irrelevant data. DM drove a 4.6% response rate – the most successful pack sent to this audience. Email achieved a 7.5% click-through rate.



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