Campaign details
Agency: Wunderman Thompson UKClient: HSBC UKCampaign Name: The Homeless Bank Account
Without a fixed address, homeless people find themselves in a lose-lose situation where its impossible to open a bank account.
Without a bank account they can't claim benefits, it's harder to secure a job, which makes it harder to find a home.
A vicious circle needed to be broken.
Strategy
Rates of homelessness in the UK have skyrocketed in the past decade.
The pandemic has also inflicted enormous economic hardship - here, an additional 70,000 households have been made homeless since Covid-19...