Honda (UK)

To create a strong position for Honda Sports ATVs (quad bikes for dirt tracks) in a cluttered market where many companies shout about having the loudest engine and the fastest bike, Honda used press ads in special interest publications to convey that it understood riders' passion.

Honda (UK)





James Kennedy – Senior Account Manager Andrew Barnard – Account Executive Paul Nowikowski – Art Director Craig Kind – Copywriter Jamie Diskin – Copywriter Malcolm Caldwell – Creative Director Adam Haywood – Creative Director Kat Hills – Head of Design Mark Bennett – Design


How to build racing credibility without falling into macho cliché? By showing Honda has the heart of a racer. A 19% uplift in year-on-year sales, versus a targeted uplift of only 4%.


Create standout and a strong...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands