How did the campaign make a difference?
Hammerson owns 18 prestigious shopping centres in the UK and France – including Bullring, Brent Cross and WestQuay.
This strategy allowed a shopping centre landlord to turn traditionally anonymous centre visits into highly trackable ones.
Explicit customer preferences were combined with real-time tracking to deliver an exciting mobile experience for shoppers and proactively drives increased frequency, dwell time and footfall for the retailers.
As landlord, Hammerson looks to drive footfall and time spent in the centres from the 250m visitors who come monthly to the 500+ retailers, restaurants...