Campaign details
Agency: MullenLowe Profero and The Romans
Gordon's is the world's favourite gin – but not always the natural choice for a first drink of the evening.
The challenge was to get Gordon's on to more people's lips, build awareness, reassert its relevance and drive penetration.
Strategy
Gordon's want us to enjoy a life of zest and has long been the nation's favourite gin – but they needed to reassert their distinctive "Shall We?" character.
How could they celebrate opportunity when "zest" is otherwise at a low?
Train delays and cancellations are one of urban life's biggest stresses....