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From kettle reviews to fake news: The re-invention of Which?
Which?, an impartial product reviews website, was able to encourage a younger generation in the UK to pay for something they thought they could get for free.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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