First Drinks Brands
Presky Maves
THE TEAM
Stuart Woodington – Creative Director Phil Bird – Head of Art Peter Worster – Planning Director Catherine Tapp – Account Director Paula Sweetman – Account Manager Gareth Lloyd – Copywriter Robin Presky – Chairman
WHAT IS WONDERFUL ABOUT THIS WORK?
We created a bestseller hardback book about the uncompromising way Glenfiddich is made that created a 43% response rate in Oddbins' managers and 100% campaign awareness throughout the chain, leading to a 6% increase in what had been a stagnant rate of sale.
CAMPAIGN OBJECTIVES
To compel...