Felicity Bradley/Graham Robb
WHAT IS WONDERFUL ABOUT THIS WORK?
We found the profiles of a typical first direct customer matched the 105,000 attendees of Grand Designs Live perfectly. Sponsorship gave us a platform to promote both the brand and offset mortgages. An 18% conversion rate made this 400% more effective than traditional methods.
To raise awareness of the first direct brand and values and generate offset mortgage sales leads.