Fiat UK

Fiat targeted existing customers with a direct mail campaign promoting a summer finance deal across its range to encourage repurchase.

Fiat UK

Arc Worldwide


Financial Services


Ian Mitchell – Art Director Kevin Travis – Copywriter Tenacia Horlock – Production Laura Gilbert – Account Director Aaron Martin – Creative Director Garry Munns – Creative Director Gavin Ferguson – Typographer


Finance deals are finance deals – all dry figures and APRs. What's much more interesting is what you can spend all the savings on – and that's what we decided to point out to our customers. When the dust settled, £425,000 profit had been generated with an ROI of 4.17:1....

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