The objective of this direct mail campaign was to promote the consultancy services of Experian, a business information provider.




Mandy Luya – Account Director Vicky Walford – Senior Account Manager Kirsten Crook – Senior Copywriter Rintje Barnes – Senior Designer


We repositioned Experian as an innovative and strategic data services partner to an audience that really has seen it all before. We got a 30% conversion rate to appointment from the top 200 audience segment, and a campaign ROI of £17 for every £1 spent.


Promote Experian's consultancy, as opposed to a simple list service. Targets: £360,000 in new business revenue from agencies in FY08/09, 30% appointment rate...

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