This relationship programme was designed to stimulate new ways and occasions to consume Baileys, especially outside the traditional Christmas period.


Chemistry Communications Group


Brand Building


Tim Clegg – Creative Head RM Jesse Little – Copywriter Hattie Whiting – Senior Account Director Claire Kemp – Account Director Lise Lauritzen – Senior Planner Mike Cavers – Executive Creative Director Geraint Williams – Studio Manager Simon Hogg – Digital Producer Nicholas Joannou – Digital Producer


We created a relationship programme to stimulate new ways and occasions to enjoy Baileys. The programme uplifted recipients' year-round consumption by 300% in FY2006 and by 224% in FY2007 (year to June) against...

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