Currys PC World: A very un-subtle hint for what I want this Christmas

Agency: AMV BBDO

The objective was to put Currys PC World top of mind as people started their Christmas shopping. Compelling reasons why people should buy were built on the wider campaign about the lengths people go to in order to avoid having to put on a brave face and fake smile.

Strategy

66% of Brits get unwanted Christmas gifts - but are too polite to say what they really want.

The Currys PC World Christmas campaign dramatised how, if you came to the retailer, nobody would have to pretend to like their presents because Currys could help find products everyone would love.

The 'Drop a Hint' element of the campaign helped people get what they really wanted for Christmas by targeting their loved ones with not-so-subtle pointers.