Crystal Cruises: Where luxury is personal

Crystal Cruises, a cruise line, featured stories of real people talking about how luxury felt to them to help increase online bookings across the UK.

Campaign details

Brand: Crystal Cruises Lead agency: MRM//McCann London

Campaign Overview

Luxury cruise company Crystal needed a stand-out brand campaign in a sea of sameness.


Each Crystal crew member and their guests has their own take on luxury.


WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands