Campaign details
Brand: CouttsLead agency: Merkle
Campaign Overview
Coutts has offered personal service to clients for centuries but faced increasing competition and raised client expectations.
Private bankers were struggling with manual applications that hampered productivity.
A tech revolution was needed.
Strategy
Coutts still prides itself on providing a world-class, personalised service to clients.
Recent trends, including increasing competition, expectations of technology and Brexit uncertainty, raised the stakes and put pressure on the team to be more productive despite having more to contend with.
To combat this, the bank decided to make its service even more personal.
A...