Coral: World Cup

During the 2010 FIFA World Cup, Coral looked to increase its association with football and related betting market.

Coral: World Cup


CLIENT • Coral

THE TEAM • Oily Raeburn, Mat Thomas, Paolo Proh, Alex Gillespie, Paul Snoxell, Paul Walton, Stephen Timms, Tania Self, Nick Harper, Isabel Wray. Other contributors: Partners Andrews Aldridge – Direct, Altogether Digital – Digital, EGS – Media Planning, Slice – PR, Sponge – Mobile marketing.

WHAT IS WONDERFUL ABOUT THIS WORK?• During the World Cup we stimulated betting enthusiasts with information, insight and opportunities. We achieved Coral's highest level of new online accounts, with 213% gross online profit and 10,851 new online customers at a CPA of £78....

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