The COI, the UK government's communications body, wanted to create a dialogue with 16 to 18-year-olds about safe sex and teenage pregnancy.


20:20 London


Peter Riley – Creative Partner

Matt Bennett – Creative

Will Battersby – Creative

Zhenmeng Yang – Creative

Jo Szpunar – Account Director

Mark Riley – Planning Director

Cat Mills – Producer

Karim Beyrouti – Lead Digital Developer

Farley Brian – Lead Digital Producer




Mass advertising can't reach teenagers with a sensitive safe sex message. We needed to speak their language – in private. OMG! Mobile's the way. 80k personal interactions!!!! 450k unique visitors!!!! More importantly we started...

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