Peter Riley – Creative Partner
Matt Bennett – Creative
Will Battersby – Creative
Zhenmeng Yang – Creative
Jo Szpunar – Account Director
Mark Riley – Planning Director
Cat Mills – Producer
Karim Beyrouti – Lead Digital Developer
Farley Brian – Lead Digital Producer
WHAT IS WONDERFUL ABOUT THIS WORK?
Mass advertising can't reach teenagers with a sensitive safe sex message. We needed to speak their language – in private. OMG! Mobile's the way. 80k personal interactions!!!! 450k unique visitors!!!! More importantly we started...