Coca-Cola Company

This Coca-Cola campaign, from Ogilvy London, promoted the Fanta brand to teens through the Stealth Sound System mobile app.

Coca-Cola Company

Ogilvy London


Charlotte Lawrence, Alasdair Graham, Mike Watson, Jon Morgan, Stephanie Tuesley, Tom Shattock, Scott Seaborn, Kim Parrett.


In the world of soft drinks, making friends with teens is vital. The Stealth Sound System helped teens free themselves from the shackles of grown-ups and interact with Fanta. The app's been downloaded 524,301 times. 15% of the UK's youngsters have interacted with Fanta to date.


To leverage Fanta's core creative idea, the Triumph of the Playful Imagination, and make new teen friends.


Fanta believes that teens should...

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