Charlotte Lawrence, Alasdair Graham, Mike Watson, Jon Morgan, Stephanie Tuesley, Tom Shattock, Scott Seaborn, Kim Parrett.
WHAT IS WONDERFUL ABOUT THIS WORK?
In the world of soft drinks, making friends with teens is vital. The Stealth Sound System helped teens free themselves from the shackles of grown-ups and interact with Fanta. The app's been downloaded 524,301 times. 15% of the UK's youngsters have interacted with Fanta to date.
To leverage Fanta's core creative idea, the Triumph of the Playful Imagination, and make new teen friends.
STRATEGY AND TARGETING
Fanta believes that teens should...