Channel 4: Kicking off the UEFA Women's EUROs

Channel 4, a British public-service television broadcaster, built a bespoke email using CSS animation to promote the England vs Scotland UEFA Women’s championship game on live TV and All 4.

Campaign background

Channel 4 wanted to promote the England vs Scotland game as the national highlight of the UEFA Women's Championship.

The objective was to create a timely email, to drive more views for the live TV broadcast and on All 4.

Strategy

The aim was to only send the email to those who were most likely engage with it. By querying tracking logs in Adobe Campaign, CACI selected all subscribers who had engaged with email in the previous three months.

This audience selection was supplemented with those who had viewed two of Channel 4's other biggest sporting events, the...

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