Cadbury Trebor Bassett
Clark McKay and Walpole
CATEGORY
Digital Journey
THE TEAM
David Smith Bob Nash Will Miles Chris King Ben Rachel Jacob Lawson Nick Williams Eliot Wright Jo Peet
WHAT IS WONDERFUL...?
Creme Egg is all about the eating experience. Our strategy was simply to deliver interactive gooey fun – we clocked up 570 days of playtime in just three months, with over 1.2 million players playing for an average 41 seconds each, and over 300 million Creme Eggs sold.
OBJECTIVES
To boost awareness of Creme Eggs by taking the sticky,...