BP: BPme Rewards – Little treats more often

BP, an oil industry company, launched a customer rewards scheme in the UK that provided little but often rewards to build a better relationship with its customers.

Campaign details

Brand: BP Lead agency: MRM//McCann London

Campaign Overview

How people power vehicles is changing at pace. BP recognised the need to engage customers beyond the "forecourt and fuelling" moment and wanted a direct relationship with its cust

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